Cruelty-Free & Vegan Maternity, Baby & Kids Guide

Looking for cruelty-free and vegan maternity, baby, and kids brands that offer products like diapers, gentle cleansers, and more? This list is curated to ensure ALL brands are 100% vegan and 100% cruelty-free, including their parent company (if they have one).

All brands on this list specialize in products for babies, kids, and maternity.


  • 100% VEGAN PRODUCT LINE (NO animal-derived ingredients)
    • NO animal testing for finished products
    • NO animal testing for ingredients
    • NO selling in mainland China
    • MUST be certified by Leaping Bunny
  • 100% VEGAN & CRUELTY-FREE PARENT COMPANY (if they have one)

How to Use This List


If you’re in a location where finding the companies and brands on this list is impossible in stores, try purchasing from these companies using delivery through their website.


A Joy Forever

A Joy Forever makes a variety of bath and body products for adults, but they also make a couple kids/baby products including these multi-colored, shapable play-doh balls that actually double as gentle, non-toxic soap!

Buck Naked Soap Company

Buck Naked Soap Company offers a huge line of chemical-free, handcrafted bath and skin care products for adults, some of which are gentle enough to be suitable for babies as well. Great for soothing and preventing diaper rashes and more.

California Pure Naturals

California naturals primarily makes skincare products for adults but they also have a small line of baby products including foaming cleanser, lotion, and sunscreen.

All their baby products are dermatologist-grade, toxin-free, and at least 70% organic.

Crafted Bath

Crafted Bath makes cool, kid-safe bath bombs and more. My favorite is a Poké Ball bath bomb that dissolves to reveal a hidden toy.

Deep Steep

Deep Steep makes a variety of non-toxic skincare products, including a baby line consisting of a variety of baby lotions, diaper cream, all-over wash, all-over oil, and healing ointment.

DeVita Natural Skin Care

DeVita is a natural skincare brand that offers a line of baby products including body wash, diaper balm, lotion, talc-free powder, and more.

Dr. Brite

Dr. Brite is a vegan oral hygiene brand with a line of EWG Verified kids toothpaste, mouth spray, and even a kid-safe teeth whitening pen.

Fit Organic

Fit Organic makes a variety of cleaning products including detergent and fabric stain remover that are safe for babies.

Glop & Glam Hair Products

Glop & Glam specializes in natural and organic salon professional hair care products for kids and teens. Their line includes products like shampoo, conditioner, detangler, gel, creams, putty, and more.

Glowing Orchid Organics

Glowing Orchid Organics makes a wide variety of great vegan products, including this one specifically for babies.

It’s a non-toxic castile-based baby wash made without synthetic fragrances or essential oils.

GO by Greenshield Organic

Greenshield Organic specializes in vegan household cleaners, including a few specifically for baby-related messes.

Kate McLeod

Kate McLeod is a vegan skincare brand that makes luxurious dermatologist-tested, moisturizing “stones” made from simple plant oils and butters that melt on contact with dry skin.

Their vegan maternity “Mama Stone” is essential oil and fragrance free, hypoallergenic, non-toxic, and super gentle.


MADE OF is an organic vegan maternity and baby care brand that focuses on complete transparency.

Their product line includes diapers, baby wipes, shampoo/body wash, hand soap, diaper rash cream, baby powder, lotion, nipple cream, sunscreen, and baby bottle & dish soap.

Native Organics

Native Organics is a vegan household cleaning brand that makes an entire line of cleaning products that are safe for kids and babies called The Very Hungry Caterpillar.

Their kids/baby line includes products such as plush toy cleaner, plastic toy cleaner, veggie wash, hand wash, laundry detergent, crib & nursery cleaner, and more.

All of Native Organics products are food grade and non-toxic.

Nature Clean

Nature Clean is a vegan cleaning brand that makes hypoallergenic, dermatologist-tested, and non-toxic cleaning products for the home, including a few for kids.

This kids line includes things like laundry detergent, fabric softener, foaming hand wash, bubble bath, and even toothpaste and shampoo/body wash.

Pleni Naturals

Pleni Naturals makes vegan skincare products that are Made Safe certified, natural, and non-toxic.


Puracy is a vegan skincare and household cleaning brand that offers a line of natural baby products like lotion, body wash, shampoo, bubble bath, multi-surface cleaner, dish soap, detergent, stain remover, and more.

Rebel Green

Rebel Green specializes in vegan cleaning products. One of the products they offer is a laundry detergent that’s gentle enough for a baby’s skin.

This detergent is organic, non-toxic, and also available in bulk.


Thesis is an uncompromising vegan skincare brand that also offers a small line of organic, non-toxic, hypoallergenic products for moms and babies.

Looking for more than just cruelty-free and vegan brands for babies, kids, and maternity?

Check out some of these related cruelty-free and vegan lists:

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